Marketing Policy

1. INTRODUCTION

This Marketing Policy explains how LARIDEA Co. Ltd. collects and uses your personal information for marketing purposes. We are committed to respecting your privacy and providing you with control over how we communicate with you.

This policy applies to all marketing communications sent by LariDea, including emails, SMS messages, social media, and other digital channels. It should be read alongside our Privacy Policy and Cookie Policy.

2. SCOPE OF MARKETING COMMUNICATIONS

Our marketing communications may include:

• Promotional offers and special discounts
• Information about new services, events, and activities
• Newsletters featuring parenting tips and child development content
• Birthday club offers and seasonal promotions
• Event invitations and booking reminders
• Customer satisfaction surveys and feedback requests
• Updates about our facilities and services

3. LEGAL BASIS FOR MARKETING

Under Thailand's Personal Data Protection Act (PDPA), we process your personal data for marketing purposes based on:

• Consent: You have explicitly opted in to receive marketing communications
• Legitimate Interest: For existing customers, we may send relevant marketing about similar services unless you opt out
• Soft Opt-in: If you have recently engaged with our services, we may contact you about related offerings

4. HOW WE COLLECT MARKETING CONSENT

4.1 Opt-In Methods

We collect marketing consent through the following channels:

• Registration forms at our facility
• Website subscription forms and pop-ups
• Email newsletter sign-up
• Event booking and party reservation forms
• Social media engagement (contests, promotions)
• Customer account creation

4.2 Types of Consent

When collecting your consent, we offer granular choices for different types of marketing:

• Email marketing
• SMS/text message marketing
• Phone marketing
• Postal mail marketing
• Social media and online advertising

5. MARKETING CHANNELS

5.1 Email Marketing

We send promotional emails to subscribers who have explicitly opted in. Our emails include

• Monthly newsletters
• Special offers and promotions
• Event announcements
• Personalized recommendations based on your visit history

All marketing emails include an unsubscribe link, allowing you to opt out at any time.

5.2 SMS Marketing

With your consent, we may send SMS messages containing time-sensitive offers, booking confirmations, or important updates. You can opt out by replying STOP to any message.

5.3 Social Media Marketing

We maintain active presences on social media platforms including Facebook, Instagram, and LINE. We may:

• Post promotional content and event information
• Run targeted advertising campaigns
• Share photos and videos from our facility (with consent)
• Engage with followers through comments and messages

5.4 Online Marketing

We use online advertising platforms such as Google Ads and Facebook Ads to reach potential customers. These platforms use cookies and tracking technologies to deliver relevant advertisements. You can control personalized advertising through:

• Google Ad Settings: adssettings.google.com
• Facebook Ad Preferences: facebook.com/ads/preferences
• Your browser's privacy settings

6. INFORMATION USED FOR MARKETING

For marketing purposes, we may use the following information:

• Name and contact information (email, phone number, address)
• Child's age range and interests
• Visit frequency and booking history
• Preferences for events and activities
• Birthday dates (for birthday club offers)
• Website browsing behavior and interests
• Responses to previous marketing campaigns

7. PERSONALIZATION AND SEGMENTATION

We use customer data to personalize and improve the relevance of our marketing communications. This includes:

• Segmenting audiences by child age, interests, or location
• Recommending events and activities based on past visits
• Sending birthday offers at appropriate times
• Customizing email content based on preferences
• Targeting advertisements to relevant audiences

8. THIRD-PARTY MARKETING PARTNERS

We do not sell or rent your personal information to third parties for their marketing purposes. However, we may work with trusted partners to deliver our marketing campaigns, including:

• Email marketing platforms (e.g., Mailchimp, SendGrid)
• SMS service providers
• Social media advertising platforms
• Analytics and measurement services
• Customer relationship management (CRM) systems

These partners are contractually obligated to protect your information and use it only for specified purposes.

9. CHILDREN'S MARKETING PROTECTION

We are committed to protecting children's privacy and complying with applicable laws regarding marketing to minors:

• We do not directly market to children under 7 years old without parental consent
• All marketing communications are sent to parents/guardians
• We do not collect children's personal information for marketing purposes
• Photos of children are used only with explicit parental consent
• Parents can request removal of their child's information at any time

10. YOUR MARKETING RIGHTS AND CHOICES

10.1 Right to Opt Out

You have the right to opt out of marketing communications at any time. You can do this by:

• Clicking the 'Unsubscribe' link in any marketing email
• Replying STOP to SMS marketing messages
• Contacting us directly using the information in Section 14
• Adjusting your preferences in your customer account (if applicable)
• Informing our staff during your visit

10.2 Selective Opt-Out

You can choose to opt out of specific types of marketing while continuing to receive others. For example, you may opt out of SMS messages while continuing to receive emails.

10.3 Processing Time

We will process your opt-out request within 5 business days. You may receive communications that were already in progress during this time.

10.4 Transactional Communications

Please note that opting out of marketing does not affect transactional communications, such as booking confirmations, payment receipts, or service-related updates.

11. FREQUENCY OF COMMUNICATIONS

We respect your inbox and aim to send marketing communications at a reasonable frequency:

• Newsletter: Monthly
• Promotional emails: 2-4 times per month
• SMS messages: Only for time-sensitive offers or important updates
• Social media posts: Daily

12. DATA SECURITY IN MARKETING

We implement security measures to protect your personal information used for marketing purposes:

• Encrypted transmission of email and SMS messages
• Secure storage of marketing databases
• Access controls limiting who can view customer data
• Regular security audits of marketing systems
• Compliance with PDPA security requirements

13. CHANGES TO THIS MARKETING POLICY

We may update this Marketing Policy from time to time to reflect changes in our practices or legal requirements. Material changes will be communicated to you via email or prominently posted on our website. Your continued consent to receive marketing after such changes indicates acceptance of the updated policy.

14. CONTACT US

If you have questions about our marketing practices or wish to exercise your rights, please contact us:

LARIDEA Co. Ltd.

Location: Pattaya, Chon Buri, Thailand

Website: https://laridea.co.th/

Email: laridea.kids.cafe@gmail.com

Marketing Opt-Out: laridea.kids.cafe@gmail.com

15. COMPLAINTS

If you have concerns about our marketing practices, please contact us first. If you are not satisfied with our response, you may file a complaint with the Thailand Personal Data Protection Committee (PDPC).